We’ll guide you every step of the way. O Google Analytics é uma das ferramentas mais essenciais para qualquer profissional de marketing hoje em dia.

Sem ela, seria muito mais difícil (e caro!) Aquisição de Tráfego. Google allows users to search the Web for images, news, products, video, and other content. Existem pelo menos 3 indicadores-chave no Google Analytics que nos ajudam a orientar a Estratégia de Marketing Digital:.
Google launched the service in November 2005 after acquiring Urchin.. As of 2019, Google Analytics is the most widely used web analytics service on the web. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. It will tell you your audience age and gender, languages they use, where they come from, their interests and purchase intents and much more.

Analytics Academy Learn Google's measurement tools to help grow your business through intelligent data collection and analysis. Google Analytics provides a wealth of information about your website visitors. Using Google Analytics might look like a difficult task, but trust us, it isn’t. The first thing you’ll need to do is create a Google Analytics account and add a tracking code your website. Discover how Google Marketing Platform can help you plan, execute, and measure your ad campaigns. OVERVIEW Online Marketing Challenge is a unique opportunity for students to get real-world experience creating and executing online marketing campaigns for real nonprofits using a $10,000 USD monthly budget of in-kind Google Ads advertising credit through the Google Ad Grants program.

Create a Google Analytics Account and Add a Tracking Code. medir os resultados de campanhas, acompanhar o volume de tráfego de um site e até vendas de um e-commerce. Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights. Aprenda a desenvolver a estratégia de marketing digital para a sua empresa ou startup, nesse curso você irá aprender sobre os principais pontos do Marketing como ROI, SEO, SEM, Testes AB e como gerenciar o funil de conversão e também como usar plataformas como Google adwords e Analytics, Facebook Ads e Email Marketing.