UFC 246: Conor McGregor vs Donald "Cowboy" Cerrone's staggering PPV buy rate possibly revealed. CONOR MCGREGOR’S explosive defeat to Khabib Nurmagomedov at UFC 229 has reportedly shattered the organisation’s previous pay-per-view record.
The highest number of PPV buys for one of the promotion's events is 2.4 million, for UFC 229 when Khabib Nurmegomedov fought McGregor.

According to Meltzer: Reports the Paulie Malignaggi vs. Artem Lobov bare knuckle boxing match on June 22 did better numbers than UFC did on many of its pay-per-view shows appear to be greatly exaggerated.

Most European and Asian cards struggled to bring any decent viewer numbers so far, even though Australian cards have always been successful. UFC 242 will be Khabib Nurmagomedov’s first fight since beating Conor McGregor in the UFC’s highest selling PPV of all time. “That’s how big this fight is,” White said. Meltzer says with the new circumstances, he doesn't see #UFC237 beating 50,000 buys. UFC pay-per-view events begin at 10 p.m. ET/7 p.m. PT, with the main event starting roughly two hours after that. The biggest detriment to approaching 2 million sales is the change in start times. Kamaru Usman’s highly-anticipated last-minute defence against Jorge Masvidal headlined a card with two other title fights and a host of other high-quality match-ups. According to early estimates, this event may not be too far behind that. Under the new ESPN+ system, UFC 246 surpassed the equivalent of McGregor vs Diaz 2 back in 2016! UFC pay-per-view events begin at 10 p.m. ET/7 p.m. PT, with the main event starting roughly two hours after that. Unfortunately, MMA Fighting‘s resident PPV expert Dave Meltzer is reporting that BKFC 6 sold a starkly different number of units than Feldman’s estimate: just 18,000.

— Jed I. Goodman (@jedigoodman) May 9, 2019. As of Tuesday, UFC 242-related content across all UFC platforms had more than 112 million views. In the main event, Usman defeated Masvidal who agreed to take on the fight just six days before the event after Gilbert Burns was forced to pull out having tested positive for coronavirus. According to Dave Meltzer of Wrestling Observers Network, UFC 237 might end up being one of the lowest selling UFC PPV. For UFC 242, though, the main card will start at 2 p.m. ET/11 a.m. PT. Early Numbers Online Show UFC 242 To Be Massive Success. UFC 242 is set to take place this weekend, in Abu Dhabi.

The UFC‘s maiden Fight Island event during lockdown brought in a huge 1.3million pay-per-view buys overall. And the UFC’s massive investment in setting up the logistics for four events on Fight Island […]
UFC 242 – A Card-Of-The-Year Contender ... by the sheer design of the new system which naturally depends more on a subscription-based service rather than one-time PPV buys.